Every squeeze makes a difference.
Primula began in 1924, creating the world’s first spreadable cheese, which is still exceptionally loved.The brand is owned by the Kavli Tust, a charitable organization. So, every time you squeeze, spread and dip, you’re supporting worthy causes across the world. Primula donates millions of pounds yearly to many different charities, with an emphasis on child and adolescent mental health, the fight against food waste being another main focus. Every pence of profit that isn’t reinvested into creating new creamy flavors goes to supporting good causes and society as a whole. Specifically, 60% of profits go to humanitarian projects, 30% are channeled into cutting-edge research, while 10% support cultural initiatives.
From cod roe cream to your favorite spreadable cheese, every squeeze of Primula makes a positive difference to someone’s life.